LONDON (9 October 2019) – The Tetris Company, Inc. has today announced it is renewing its existing licensing partnership with IMG in Asia, and has expanded the agreement to include Italy and Central & Eastern European countries.

Since becoming the Tetris® brand’s exclusive Asian merchandise licensing representative, IMG has grown the brand’s lifestyle portfolio to include men’s, women’s and children’s apparel and fashion accessories.

This year, the Tetris brand launched apparel collections in China with GXG and Peacebird, and more recently with AQO Studiospace in Korea. IMG also secured a deal with global retailer Uniqlo to create a Tetris-branded men’s t-shirt as part of its ‘The Game Classic Pixels’ collection, available now at Uniqlo stores worldwide.

“The Tetris brand is having another amazing year, with the celebration of its 35th anniversary, new highly acclaimed game releases, and incredible growth of lifestyle product collaborations which IMG has been instrumental in helping us achieve,” said Maya Rogers, president and CEO of Blue Planet Software, sole agent for the Tetris brand. “We’re very pleased to continue and grow our partnership, and look forward to its continued success.”

Miki Yamamoto, SVP of Licensing, IMG commented: “Tetris has become a popular lifestyle brand for fans across the globe and we are looking forward to building on our licensing programme success in Asia and across these new European territories. We are delighted with the response from fans in Asia so far and can’t wait to tap into a diverse range of categories and new creative product opportunities over the coming months.”

IMG and The Tetris Company will continue to prioritise products in apparel and fashion accessories, as well as footwear, home décor, furniture and more.

Since the game was first created in 1984 by Alexey Pajitnov, Tetris has become one of the most popular video game brands of all time with more than half a billion mobile downloads to date, billions of games played online per year, and having some of the hottest, must-play games available today, in addition to its broad offering of Tetris-branded products and experiences enjoyed by fans across the globe.

For more information on licensing opportunities, please visit www.imglicensing.com.

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About the Tetris® Brand

The Tetris® brand is one of the leading and most distinctive video game brands and franchises in the world. Now celebrating its 35th anniversary year, the brand continues to be loved globally by people of all ages and all cultures. Billions of Tetris games are played online every year, and over 500 million Tetris mobile games have been downloaded to date. The Tetris brand’s global licensee network includes major video game publishers, including Electronic Arts, Ubisoft and Sega, as well as many partners in electronics, toys, apparel, lifestyle goods, entertainment and more. Tetris Holding, LLC, is the owner of Tetris rights worldwide, and The Tetris Company, Inc. is its exclusive licensee. For the latest information about the Tetris brand and Tetris products, please visit www.tetris.com.

Become a fan of Tetris on Facebook (www.facebook.com/Tetris) and follow Tetris on Twitter (@Tetris_Official) and Instagram (@Tetris_Official).

About IMG

IMG is a global leader in sports, fashion, events and media. The company manages some of the world’s greatest athletes and fashion icons; owns and operates hundreds of live events annually; and is a leading independent producer and distributor of sports and entertainment media. IMG also specializes in licensing, sports training and league development. IMG is a subsidiary of Endeavor, a global entertainment, sports and content company.

Media Contact

Jo Robertson – IMG
+44 7392 088227
Joanna.robertson@img.com

Andrea Sausedo Piotraszewski
Zebra Partners (on behalf of the Tetris brand)
206-910-7606
andrea@zebrapartners.net

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